Carolina Stumpf
Art Direction, Graphic Design and Print Design
The project focused on creating a visual identity for a dentist, her newly open clinic based in Gravataí, RS - Brazil need materials that reflected her form of care. She deeply values patient care and customizes her services to meet the unique needs of each individual. The project involved creating a variety of stationery materials for the clinic's daily operations, such as patient records, business cards, and dental documents.
The overall goal was to create a consistent and professional appearance that emphasized the dentist's commitment to safe, reliable, and inviting patient-centered care. Breaking away from the traditional conception of the clinical area, I adopted a more dynamic approach to the logo typography. This bolder typography is juxtaposed with simple visual elements that reflect the attention to detail in an empathetic, meticulous, and personalized way.
The color palette and typography chosen were aligned with the brand image - professional, warm, and inviting. The final designs received positive feedback from the dentist and her patients, reinforcing the brand's reputation for quality patient care and attention to detail.
for work inquiries, get in touch via contato@laraflesch.com
and let's do some pretty sh*t together :)
